About

ME:

• Accomplished and innovative leader with a unique 13-year blend of multi-channel marketing expertise

• Driven by passion for transforming brands into experiences and transactions into relationships

• Strong aptitude for developing impactful messaging and delivering marketing programs that combine digital tools and traditional storytelling

• Known for finding creative approaches to “get things done” and drive growth

• Natural project manager, comfortably navigating complex, evolving business requirements and prioritizing projects, while maintaining critical attention to the details

• Skilled in developing diverse, high-performing teams and thriving cultures

• Joyful collaborator, with the ability to engage and influence authentically across teams to deliver results

SKILLS:

• MARKETING LEADERSHIP
  Brand development & storytelling, integrated campaign development, project management, creative direction, presentations, team recruitment, mentoring, cross-functional collaboration, budgeting & planning

• COMMUNICATIONS
  Content strategy, messaging development, email marketing, social & community management, public relations, influencer management, internal communications

• PRODUCT MARKETING
  Go-to-market strategy, market research, target audience persona development, product positioning

• B2B / B2B2C MARKETING
  Partner/channel marketing, retail marketing, field marketing, sales enablement, tradeshow & event management

• Additional Expertise:
  Creative production, operational excellence, call center management, vendor evaluation & management

ALSO ME:

• SF Bay Area lifer, Silicon Valley nerd, and NYU alum (Go Violets!)

• Wife of “Special Ed” and mom of weirdo rottweiler Dr. Dre

• Lifetime b-baller, sneakerhead, and Warriors fan since before #DubNation

• Aficionado of 90’s hip-hop

• Food adventurer and late-night baker

• Shameless car karaoke singer (and rapper)

• Giver of awkward hugs

• Voting YES on banning cilantro